Market segmentation in the auto industry

Off roaders Just getting around Consumers in this particular market segment view cars as having a functional benefit only. They do not perceive cars to be status symbols and do not see the value in paying extra for quality inclusions, a bigger motor, or other surplus options. In their mind, a car simply is a transportation device they get you from point A to point B.

Market segmentation in the auto industry

Additionally, the implementation of smart city infrastructure is creating an opportunity for the market growth. Factors, such as increasing tension across borders, and growing terrorism, are expected to accelerate the market growth over the forecast period.

Manufacturers of security systems use various types of cameras, such as pan, tilt, and zoom cameras, which are connected to internet, to provide access to the information from desired locations through wired or wireless connectivity.

Technological proliferation in the system has enabled surveillance at remote and critical locations with accuracy.

Market segmentation in the auto industry

This has further increased the adoption rate of advanced security systems with enhanced product features and improved performance. Government initiatives and regulations in various nations to reduce the crime rate and reduction in manpower for critical jobs across the globe are expected to fuel market growth.

Analysis on Auto, Energy, Financial services, FMCG, Healthcare, Pharma, Telecoms industry

System Insights The video surveillance systems segment is anticipated to emerge as the fastest-growing segment, owing to the wide range of applications and efficiency of these systems. They monitor activities such as theft, movement of objects and other criminal activitiesthat take place around the systems.

These surveillance systems are cost-effective and help in highlighting criminal activities. The intrusion detection systems segment is expected to grow at a CAGR of Increasing cross border terrorism and illegal activities, such as smuggling, have resulted in the accelerated use of intrusion detection systems across the globe.

These systems help in verifying the identity of an individual and permitted to access the information.

New Cars Global Industry Guide (September ) Global New Cars industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume and forecast to ). Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro-market level and optimize product availability and price to maximize revenue growth. The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack. Segmentation, Targeting, and Positioning Segmentation, targeting, and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish.

The managed security services segment is expected to grow at the highest CAGR over the forecast period. The increasing demand for mobile workforce and mobile devices has enhanced the use of managed security services, globally.

In addition, numerous organizations provide security solutions and products offering system integration options to their customers in a single platform which can be easily accessed. In addition, law enforcement sites such as lock ups, prisons, and correctional facilities, among others, require a high level of security to prevent criminals from escaping or carrying out malicious activities.

The transportation segment is expected to witness remarkable growth, owing to the increased adoption of security systems in locations such as airports, railway stations, and ports for preventing intrusions and illegal activities. Moreover, the systems also enable monitoring of valuable goods in transit via network cameras installed on mobile devices, which further driver the market.

Regional Insights The North American region dominated the market in This can be attributed to the increased intrusion and terrorist activities in the region. The market is driven by the increasing importance of monitoring systems in various applications due to its benefits of remote access, optimized power consumption and others.

The increased focus of government on infrastructural development and security systems in the Asia Pacific region is expected to drive the regional market growth over the forecast period. Several emerging economies, such as China and India, are making huge investments to boost safety related products and develop innovative products with advanced technology such as wireless connectivity, more efficient cameras among others.

The key players in the industry are focusing on organic and inorganic growth strategies to maintain their position. For instance, inSenstar acquired Aimetis, a Canada-based company that specialized in advanced video analytics software.

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Industry market research reports, statistics, data, trends, forecasts and information. Save time, save money, generate more revenue, mitigate . Lightstone Auto provides data-driven insight, online market intelligence and new vehicle sales data to the South African motor industry.

Building on our core capabilities in analytics and our deep understanding of big data we offer a . Remember that market segmentation should be focused on consumer groups and their needs, not on the class of car. This means that classifying different types of cars (such as sedans, people movers, convertibles, and so on) is NOT an acceptable approach to market segmentation.

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Market Segmentation